​​How to Increase Your Rates and Confidence as a Photographer

What if you found out it’s not as complicated as you think to increase your rates and confidence as a photographer? This kind of growth doesn’t come easy, but it is simple. Once you understand your worth and how to communicate it, you can start charging based on what you actually bring to the table.


Plus, who doesn’t want increased self-assuredness and more money in the bank?


Here’s a breakdown of what you’ll learn in this post:

  1. How to increase your confidence as a professional photographer;

  2. Why photographers need to start charging more; and

  3. How to approach increasing your rates (without getting stressed about it).

Are you curious about the rates and services at Marika Creative? Get in touch with us to discuss how we can work together to meet your creative needs.


model poses for a shot as the photographer takes tons of photos in an effort to increase their confidence as a photographer

How to Increase Your Confidence as a Photographer

Increasing your confidence as a photographer can open a lot of doors and even help you see opportunities you didn’t think would be available to you before.


That said, increasing your confidence isn’t a light switch, and it won’t happen overnight. You have to be willing to engage in the process. So what can you do to start increasing your confidence today?


Get out of your comfort zone.

Your comfort zone may be a cozy place, but it’s not a place that will help you grow your confidence. The best way to become more sure of yourself is to deliberately place yourself in uncomfortable situations, and then show yourself that you can handle it with skill and professionalism.


If this idea feels foreign to you, it’s okay. Putting yourself into a difficult or unknown situation can be scary. The key is always to be as prepared as you can when going into a situation that’s out of your comfort zone. These situations don’t turn out perfectly one hundred percent of the time, so aim for improvement, not perfection.


Start acting “as if”.

Mindset is important in every business, especially if you want to see continual growth. Acting “as if” uses the same principles as the law of attraction. It means you want to be acting as if the opportunities and outcomes you want are already yours.


For instance, if you’re hoping to land your biggest contract yet with a dream client, you would imagine in your mind that it’s already happening, and feel the same sense of gratitude you would as if it actually was.


The key here is to do this with intention and sincerity, but there are a few ways you can actually practice it in your life. Some individuals go inward and practice only in their mind, while others prefer to journal “as if” and practice gratitude in a tangible space.


To take this a level further, you can start speaking as if. For example, if you wanted to work with Nike, you would start saying “my contract with Nike is just around the corner” or “When I work with Nike I’m going to do XYZ”.


Our language is powerful, and you might be surprised at how much faking it will help you be actually making it.


Over prepare for every photoshoot.

When you are prepared, you build self-trust, which helps cultivate confidence. You know you’ve put in all the background work, so you always have that to fall back on when a project starts going sideways.


No matter how much you prepare, you can’t totally prevent mishaps from happening. At one point or another, things will come up that are out of your control. However, you can be ready to deal with them in an equipped manner, and this will give you the boost you need when doubt starts to creep in.


model and photographer standing and laughing together as they discuss how practice makes perfect for photographers

Why Photographers Need to Start Charging More


Photographers everywhere are charging a rate that’s way under what they’re actually worth. This may be due to a lack of confidence, but sometimes it comes down to a lack of awareness.


Something to keep in mind is that when a person hires you, they are not just paying for your services by the hour. Your clients are also investing in your...


  • Hours of experience

  • Courses and education

  • Gear and equipment

  • Editing software

  • Administrative costs

  • Studio space or location fees


So in reality, your clients are getting a lot more than your hours of work shooting and editing. Plus, you have to take into account website and marketing costs, taxes, data storage and backup, and paying your assistant, if you have one.


Charging what you’re worth really comes down to knowing what you’re worth. You’ve put in a lot of time, effort, and investment to get where you are. Don’t be afraid to charge accordingly. If a client isn’t willing to pay your rate, perhaps they aren’t the best fit for what you’re offering, which simply leaves them with the opportunity to find someone who is.


model is photographed in an empty room wearing a white top and ripped blue jeans

How to Set Your Rate