You’re a unique creative professional, so shouldn’t you have unique marketing strategies and materials to go along with that too? This kind of approach makes perfect sense in an industry where it pays to stand out. If you want to shine under the spotlight in an inventive and competitive industry, you’ve got to go the extra mile.
As a photographer, you expend a lot of your creative energy through your work, so it might be a little intimidating to add brainstorming super cool, out-of-the-box marketing strategies to your to-do list. The first place you might get stuck when it comes to marketing is simply where to start, especially if you’ve never done any marketing before.
If you can relate, you’re in the right place. Here you’ll find a jumping off point of ideas to re-energize your marketing game plan. Keep reading to learn great tips on unique ways you can market your biz. Then start tackling these strategies and ideas based on what excites you the most.
Are you a business looking for a professional who can support your marketing efforts with great brand photography? Reach out and let’s discuss what we could do together.
How Unique Marketing Strategies Can Support Your Business
Why do you need marketing strategies and materials in the first place? Well, even if your photography business is being supported by word of mouth, it doesn’t mean you should neglect the other ways you could boost your brand visibility and grow your business.
We know marketing is important to every business, but you might be asking: Why go the extra mile with a unique approach? The answer is that if you’re only tapping into online ads and social media, you may be missing out on tons of other opportunities to expand the reach of your business and meet more potential clients. Unique approaches help you maximize your efforts and therefore achieve broader results.
Unique Marketing Ideas for Photographers
Getting your name out there in more ways than one can open doors. It can help you connect with potential clients, colleagues, and increase the visibility of your business in the industry overall. Here are some unique marketing strategies for your photography business:
Create Effective SEO.
Search engine optimization (SEO) is optimizing your web content so people can find you more easily. When you have great SEO, Google recognizes your efforts and ranks you higher—and we all know that the closer you can get to the top of the first page of Google, the more traffic your site gets and the more business you bring in. It’s important to note that there’s a lot that goes into SEO. If you have the time and energy, consider hiring a coach or taking a course. If SEO feels way over your head, don’t worry, that’s totally understandable. You can always hire an SEO expert to help you.
Keep your marketing personal.
When was the last time you went out of your way to touch base with a past client? Try reaching out to them via email or even a phone call and let them know what you’re up to. This can help you stay top-of-mind and adds a genuine, personal touch to your marketing. This approach has become somewhat of a lost art, but you might be surprised just how effective this approach can be.
Use Pinterest as part of your marketing efforts.
So many people see Pinterest as a social media tool, when in reality it’s actually a search engine. Pinterest is a great tool for photographers because it is visually-driven, and as a photographer, you likely have no shortage of materials in that department. There is more to a great Pinterest strategy than just the image though, so you need to be willing to learn or hire a Pinterest professional to be sure it gets done right.
Get featured on blogs and podcasts to extend your marketing reach.
Guest blogs and podcasts are such a hot way to market your business right now. Part of this has to do with the power of storytelling. By being a guest on a blog or podcast, you have a platform to weave your story and draw people in, creating an invisible connection between your audience and your business. This is a great time to reach out to other professionals in your industry (or related industries) and ask about being featured. Plus, it’s a great way to create connections with other professionals.
Personalize your marketing efforts by sending a custom gift.
If you really want to blow someone away with your marketing efforts, create and send out custom gifts. There are different price points and endless options, so use your imagination. You could make candles and customize the scent, have one-of-a-kind bags made, or even create unique stationary sets that suit the recipient.
You can send these gifts out to past clients as a token of appreciation, or you can send them to warm leads that you’re hoping to work with and see if it helps sweeten the deal.
Create your own marketing swag.
Are you overwhelmed by the thought of talking up your business all the time? Let your clothes do the talking. Create your own branded t-shirts, hats, and other types of apparel and be your own walking billboard. Obviously you want this to be done on brand and tastefully (you don’t have to dress head-to-toe in your own merch), but this strategy works.
Whether it’s a new acquaintance at a party or a curious person at a coffee shop, people will ask about your swag, opening up an opportunity for you to pass along your contact information.
Unique Marketing Materials for Photographers
Speaking of swag, there are so many marketing opportunities that take place offline. Tangible marketing materials open up a whole new way to advertise your business. Let’s dive into the perfect marketing materials for your creative business that can help you reach potential clients offline.
Here’s a list of potential marketing materials for your photography business:
Ceramics. Who doesn’t love a new ceramic bowl, plate, or jewelry holder? Ceramics say “thoughtful” while still appealing to a wide range of people. Plus, you have tons of options on what you could create, so it can suit your business and brand.
Phone chargers. Creating a custom phone charger as marketing swag is a great idea because it’s something that people use every day.
Playing cards. This is a fun way for you to be creative with your marketing. Plus, they increase the likelihood of other people being exposed to your branding too, if said card-receiver plays with friends or family.
Travel swag. This idea really is about going the extra mile. You can put together a small travel bag with all the fixings (toothbrush, toothpaste, soap, shampoo) as your marketing material. It’s guaranteed to be used and appreciated.
Reusable bag. We’re all trying to shop a little more eco-friendly, so why not take advantage of this trend by creating your own branded reusable bags?
Custom chapstick. Chapstick is an item so many people keep on hand, whether they use it regularly or not. There are tons of makers on Etsy who will customize lip balm for you so you can use it for marketing purposes.
Passport holder. If you travel often, you can appreciate the convenience of a good quality passport holder. You could also do luggage tags instead, or pair them with the custom passport holder. Create your own and share them as swag.
When it comes to creating your own unique marketing goods, you’ll want to consider price before you jump in. Some of the options are going to be much more affordable than others. Make sure you price out the cost of goods, customization, and shipping before you commit.
The choice ultimately comes down to what’s in your budget that also reflects you and your business. Enjoy being inventive with this and think about who your ideal client is and what they are likely to use.
Hot Tips for Marketing Your Photography Business
Don’t be afraid to talk about your business (and talk about it often).
If you really think about it, there are so many opportunities throughout your day that you could name-drop your photography business. It’s not an easy thing to jump into, especially if self-promotion isn’t a space you’re comfortable in.
But if you can get to a place where you are confident talking about what you do, it’s worth it. It takes time to get there, but remember practice makes perfect. You can always start small, for example making your Instagram handle a part of your name in a Zoom meeting so that when it ends people can easily find you.
Expand your marketing beyond social.
In this modern age, you have to be using social media to market your business. BUT, if this is the only space you’re marketing your business, you’re leaving money on the table. Plus, promoting your biz on social media isn't the strategy that’s going to make you stand out.
What can make you stand out is connecting with your audience using a combination of unique marketing strategies that your past or potential clients haven’t encountered before. Thinking outside of the box can help your business be more memorable and gain a loyal following of clients.
Have fun with your marketing.
There should be strategy and purpose behind all of your marketing efforts, but that doesn’t mean that there’s no room for play. When you actually have fun with it, it translates to the end result, whether that’s a captivating blog post or an interesting custom gift. Allow yourself to lean into the process and enjoy it.
Make the Most out of Your Marketing Strategy
Are you ready to pour some of your creative energy into your marketing? Unique marketing ideas and efforts can help you expand your reach to new potential clients in so many different ways. By implementing the strategies and tips that fit your business best, you can grow it exponentially.
If you’re feeling intimidated, don’t be. Feel free to jump in with both feet and give a unique marketing approach a try.
Are you in need of great photos for your business branding and marketing? Here’s What You Need to Know About Hiring a Brand Photographer for 2021.