Aura House is a luxury home fragrance brand with a mission to raise your aura through the senses. Their philosophy is centered on the belief that scents have the power to evoke emotions, uplift moods, and create a harmonious atmosphere.
Aura House launched in November 2023, and we have had the honor of being their fractional creative team and partner ahead of their launch to bring the brand to life.
The intention of this scope was to develop Aura House's photo and video language and standards and get them out the gate on a high note. Aura House launched with 37 SKUs, including 3 diffusers (2 standard and 1 HVAC), 3 fragrance oil collections, 2 limited edition fragrance oils, a diffuser cleaner, and a neutralizer.
The 3 fragrance oil collections needed to have their own distinct 'aura' while being cohesive under the same brand.
We pulled inspiration from wellness and beauty brands, fragrance houses, and alcohol brands, as well as from places and memories.
To set Aura House up for success from launch day one, we created:
- Launch campaign creative direction and art direction
- Photo and video guidelines
- E-comm photography for all SKUs
- Lifestyle-inspired product photography for all SKUs (to evoke emotions and auras related to scents)
- Textural images of individual scent note ingredients
- AI generated images of individual scent note ingredients
- Educational-style videos to show how the diffusers work with the oils
- Moody/textural evergreen video to use on their web banners, ads, and on social.
To make all the above tangible, we also handled all production needs, including:
- Prop sourcing and styling
- Set design
- Hand models
- Studio location
Services rendered included:
- Content Strategy
- Creative Direction
- Video editing
The total fee included:
- 1 Creative Director
- 1 Photographer
- 2 Producers
- 1 Videographers, who also were our lighting techs
- 2 Production assistants
- 1 stylist
- The studio location
- All Props
- 2 hand models
- 8 hours on set
- Food for team and talent
- Prep and wrap time (about 2 days worth of work between organizing props, travel time, returning items, etc.) outside of the shoot day
For 37 SKUs, we delivered 328 Still Images for use across all verticals, 20 B-Roll Video Clips for use across all verticals, and 3 educational-style videos for use across all verticals.
While Aura House's successes are still to be determined, they told us that we blew them away with our process, approach, and ultimately the beautiful deliverables they will use to market the brand. We are honored to have played such a vital role in the brand's launch and we look forward to seeing their growth!