Innersense Organic Beauty

Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, their mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values.

Project Overview

This project for Innersense Organic Beauty was for their Q1 2023 product catalogue refresh. The images have been used across paid media, web, and third-party retailer sites like Ulta Beauty.

We worked with Innersense over the course of about 6 weeks to understand how to elevate their brand, direct and produce the scope, and deliver high-end assets in time for Q1 new product launches.

Scope of Work

Services rendered included:

- Content Strategy
- Creative Direction
- Production
- Photography

The total fee included:

- 1 Creative Director
- 1 Photographer
- 1 Producer
- 1 Production assistants
- 1 stylist
- The studio in Southern California
- All Props
- 10 hours on set
- Insurance
- Food for team and talent
- Prep and wrap time (about 2 days worth of work between organizing props, travel time, returning items, etc.) outside of the shoot day


For 37 SKUs, we delivered 281 Still Images for use across all verticals.