THE PARTNER:
ANR Creative Group
THE CAMPAIGN:
Rebrand campaign, summer 2020
THE SERVICES:
Creative Direction, Production, and
Brand Photography
THE GOAL:
Diverse content for web and social media
THE CUSTOMER OUTCOME
Marika Creative creative directed, produced, and shot brand photography, in partnership with ANR Creative Group. Celebrating individuality, style and craftsmanship, Crane prides themselves on helping their customers make their own individual mark on the world.
Whether designing custom stationery that becomes your signature, forging new business connections with a stylish stack of business cards, or staying in touch with loved ones with handwritten notes, their expert printers are there to help you create lasting memories – just like they’ve been for 200 years. Since its founding in 1801, Crane’s stationery has crossed the desks of America’s finest figures, from Paul Revere to President Roosevelt. And they embrace their history as an original American Maker, they are also looking towards our future. From investing in cutting-edge technology to creating new products, Crane wants to continue to help their customers leave their mark through the timeless craft of the handwritten note.
Marika Creative and ANR Creative Group spent 6 months building a relationship with the Crane team, discussing their vision for their rebrand, and their goals for the future.
Approximately 2 of those months were dedicated to the production for the rebrand photoshoot.
Throughout the pre-production process, Marika Creative and ANR Creative Group collaborated with Crane to create the concept for the project, and from there, we managed and executed everything, including:
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Sourcing models
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Finding and buying props/offering props from our personal collection
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Wardrobe purchasing and styling
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Creating mood boards, briefs, shotlists, and the project plan
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Curating the perfect team to execute and deliver on exceptional brand photo.
We managed the entire production process with Crane by using Google Sheets, Canva, and Pinterest. These tools allowed us to stay organized and be in consistent communication so that no detail fell through the cracks.
