Avocado green brands
Avocado Green Brand’s mission is to be the world’s most sustainable brand - the pinnacle of GOTS-certified organic mattresses, luxury pillows and bedding, and quality America-made bed frames and furniture. Their dream is a world united by sustainability and social responsibility. Avocado is a Certified B Corporation®, balancing purpose and profit.
Avocado Green Brands engaged Marika Creative to produce UGC-style video content for their Instagram Reels and TikTok strategies.
We planned the UGC video shoot just like a traditional production. We did the creative direction, storyboarded each video concept, brought our whole crew, cast models, sourced and styled props, scouted and booked locations, the works! Everything was the same except for one key aspect: We shot the entire project on an iPhone (15 Pro Max).
Services rendered included:
- Content Strategy
- Creative Direction
- Production
- Videography
- Video editing
The total fee included:
- 2 Creative Directors
- 2 Producers
- 1 Videographers
- 2 Lighting Techs
- 2 Production Assistants
- 1 Wardrobe Stylist
- The home location
- All Props
- 4 models
- 8 hours on set
- Insurance
- Food for team and talent
- Prep and wrap time (about 3 days worth of work between organizing props, travel time, returning items, etc.) outside of the shoot day
Deliverables:
15 fully storyboarded videos for Instagram Reels and TikTok.
We planned the production of this shoot for Avocado Green Brands with our typical protocols and we were able to produce 15 strong deliverables, setting them up for a 1-2 months of high quality, short form video content to supplement their other assets online.
